Fan Experience

Lumen Field’s ‘Fanovation’ continues with club level upgrades

Images: Seattle Seahawks

The Seattle Seahawks NFL franchise has announced plans to enhance the experience in the club level of Lumen Field as part of its ongoing Fanovation project.

The new T-Mobile Endzone, formerly known as the Ring of Honor Lounge, will undergo a full renovation during the offseason, with a new 2,625-square-foot sports bar to be introduced.

The sports bar will feature a Mitsubishi HD LED wall and serve cocktails, beer and wine on game days. The space will be open to all Delta Sky360° Club Level ticket holders.

The T-Mobile Endzone will also feature a new premium area called The 1976 Club. Full-season memberships will be available for The 1976 Club, which will offer fans access to four- or six-person open-air semi-private loge boxes featuring heated, plush stadium seating and prime views of the field.

Members of The 1976 Club will also receive all-inclusive food and beverages, along with a reserved dining table for each group and complimentary parking. Fourteen new loge boxes will be built for a total of 68 seats. Memberships will also include access to Lumen Field concerts.

Both the T-Mobile Endzone and The 1976 Club are scheduled to open in time for the 2024 NFL season. Memberships for The 1976 Club are on sale now, with prices starting at $48,000 (£38,000/€45,000) per box for the full season.

Chris Lawrence, vice-president of tickets and premium at the Seahawks, said: “Every year we aim to reimagine our guest experience and offer new fan-first innovations that enhance the way our fans enjoy the game.

“We are excited to upgrade our club level’s premium offerings with the new T-Mobile Endzone and the addition of The 1976 Club, which features an exclusive seating style we’ve never had before at Lumen Field.”

The two new spaces were designed by MEIS Architects and form part of Lumen Field’s wider Fanovation campaign, which was announced in 2022 to coincide with the stadium’s 20th anniversary celebrations.

Fanovation is designed to upgrade and modernise areas of Lumen Field, and additional projects scheduled for this year include two primary in-bowl LED boards, six new LED installations in the south end of the stadium, and two new LED fascia boards in the north end.

Lumen Field will also install a new stadium-wide audio system with 48 subwoofers to enhance sound clarity. Continued updates will also be made to the stadium’s private suites, signage and wayfinding.

So far, upgrades have included the Tunnel Club experience, Cityside Bars, and Amazon Just Walk Out and Amazon One checkout-free locations.